Southwest Airlines News of the Day

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Southwest Airlines is making significant changes to its business model by moving away from open seating and introducing reserved seating and premium options. Passengers will be able to book reserved seats in late 2025, with availability on flights starting in early 2026. This marks a departure from the airline's traditional open seating model that it has maintained for 53 years. The delay in rolling out assigned seating is due to the reconfiguration needed for premium seating, but Southwest is committed to implementing these changes despite pressure from activist shareholders. The airline's decision to offer assigned seating reflects its dedication to evolving and improving its services in response to customer preferences.

scott@roamingwithscott.com


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